My Journey

From Corporate Strategy to Helping Women Build Businesses They Love.

After more than 20 years navigating the corporate world, leading teams, and shaping business strategy, I made the leap into entrepreneurship. It wasn't the easiest path—but it became the most rewarding one.

Sophia Benarafa, founder of The Academy by Sophia, business coach and mentor
Sophia Benarafa holding a tablet on a Dubai waterfront terrace at night, with the Marina skyline behind her

Taking the Leap

After 20 years climbing the corporate ladder, leading teams, and developing business strategy, I reached a point where success on paper no longer felt enough.

So I made the leap into entrepreneurship—and I did it the hard way. There was no roadmap, no mentor waiting on the other side, just instinct, resilience, and a refusal to settle for a career that no longer reflected who I'd become.

Looking back, that decision changed everything. It wasn't simply about starting a business—it was about creating a life that aligned with my values, purpose, and the impact I wanted to make.

Sometimes the biggest transformation begins with one courageous decision.

Behind the Journey

Credentials & Real Moments

A mix of professional milestones, learning journey, and real life behind the coaching work.

Real Moments

Sophia Benarafa holding her Erickson Coaching International certificate beside a trainer at the certification event in the UAE
Sophia Benarafa holding her framed Erickson Coaching International certificate in front of the event banner
Sophia Benarafa receiving her From Success Towards Significance master class certificate on a Dubai rooftop overlooking the Marina skyline
Close-up of Sophia Benarafa’s Erickson Coaching International certificate for The Art & Science of Coaching, Modules I-IV

Professional Certifications

Sophia Benarafa’s certified business mentor certificate
Sophia Benarafa’s Professional Mentor Coaching (PMC) completion certificate

Testimonials

“I wanted to create something that reflected who I am, and to help more patients. But despite all my ideas and all my training, I never felt legitimate enough to build something of my own. That is where Sophia came into my life. She helped me put words to what I was feeling, understand what was blocking me, and move past my comfort zone. She gave me concrete tools — not just theory, but real strategies I could apply directly. After only two months of working with Sophia, I set up my company, opened my business account, and made my first income.”

1:1 mentoring client

“Thank you, Sophia, for the authenticity of your course. It was honest, with no extra fluff. I felt that my emotion was met and absorbed, in a very gentle, very receptive way.”

Business S’park Starter course student
Building Something Meaningful

One Leap Became Three Businesses.

That single decision opened doors I never imagined. Each business taught me something different—but together they led me to the work I'm most passionate about today.

01

Strategy Consultancy

Helping brands better understand the people they're trying to reach through insight, strategy, and meaningful connection.

02

Ecommerce

Building an ecommerce business taught me what it really takes to create something tangible, grow it, and learn through every challenge along the way.

03

Business Coaching

The business closest to my heart—helping women build confidence, gain clarity, and create businesses that truly reflect who they are.

“

Somewhere between the boardrooms and the spreadsheets, I realised my greatest gift wasn't just strategy—it was helping women see what they were capable of before they could see it themselves.

— Sophia
Today

Helping Women Build Businesses They Truly Believe In.

Today, as a certified business mentor and coach, I have the privilege of walking alongside women who are standing exactly where I once stood—successful on paper, but ready to build something that's truly theirs.

My role isn't simply to teach business strategy. It's to provide clarity, confidence, accountability, and practical guidance so women can create businesses aligned with their strengths, values, and the life they want to live.

Because I've Been There.

I know what it feels like to wonder if there's something more. That's why I'm passionate about helping women take that first step with confidence.

20+ Years

Corporate Leadership

Leading teams, developing business strategy and helping organisations grow.

The Leap

Entrepreneurship

Leaving the corporate world to build something independently.

Growth

Three Businesses

Strategy consulting, ecommerce and business coaching.

Today

Business Mentor & Coach

Helping women confidently build businesses aligned with the life they want.

Ready to Start Your Own Journey?
Every transformation starts with one decision. If you're ready to build clarity, confidence, and direction — I'm here to support you.
Work With Me
Your next chapter starts today.
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